Brand Strategist Services FAQ
Wondering how to build a brand? Learn about my proven system that replaces unreliable freelancers, software headaches, and confusing AI tools.
How does this work?
1. What’s the first step to working together?
It always begins with this call so that I can understand your vision. From there, the first formal step is my Brand Positioning Blueprint. It's the mandatory foundation that ensures everything we do later is strategic. Once you purchase the service, you'll get instant access to your private, branded client portal where we'll manage our entire project.
2. How do we manage projects and communication?
Forget scattered email threads and multiple logins. We'll manage everything through your dedicated Zendo client portal. It's a single, streamlined space where you can see all your service requests, share files, handle payments, and communicate with me directly via a real-time chat. It keeps everything organized and transparent in one place.
3. What about the ongoing retainers? How do they work?
It's straightforward. Once you subscribe, you'll use your Zendo portal to submit new requests. Each request creates a new conversation thread where we can discuss the specifics. You can add as many requests to your queue as you like, and I'll work on them one or two at a time, depending on your plan. You'll see the status of every request, all communication, and deliverables in one unified dashboard.
4. Can I pause or cancel my retainer subscription?
Absolutely. Zendo makes it easy. You can pause or cancel your subscription at any time directly from your client portal. This flexibility is built in, ensuring you only pay for the service when you need it.
Why should I choose you?
5. Why are there mandatory first steps? I think I just need a logo.
That’s a great question. The reason I insist on our foundational process is to protect your investment. A logo designed without a clear strategy is just a picture; a logo derived from a deep understanding of your positioning is a powerful business tool. My process guarantees that every creative asset we build is not just beautiful, but also strategically sound and designed to meet your specific business goals.
6. I’ve seen cheaper freelancers on Fiverr/Upwork. Why is your service priced this way?
That's a fair point. When you hire a freelancer from a marketplace, you're buying a pair of hands to complete a task. You have to provide the strategy, you have to manage the project, and you bear the risk of an inconsistent outcome.
When you invest in my service, you're not just buying a deliverable; you're buying a proven strategic system, delivered through a professional client portal. You're offloading the risk and the mental energy of project management. You're getting a dedicated expert who is accountable for the entire process, ensuring every single piece works together cohesively.
7. Can't I just do this myself with AI tools like ChatGPT?
You absolutely can, and AI is an incredibly powerful tool. I use it every day. However, AI is like a powerful engine—it's only effective if you have a car built around it and a map to your destination.
AI tools are open-ended and don’t provide a system. They can't tell you what to ask, why you're asking it, or how the output fits into your larger business strategy. My role is to be your expert guide—the strategist who provides the system, directs the tools, and uses refined taste to ensure the final output is not just good, but exceptional and perfectly aligned with your brand.
What is it like to work with you?
8. Will I be working with you directly?
Yes, 100%. You will work directly with me throughout the entire process. I am the strategist and the lead creator on every project. When you send a message in your Zendo portal, you're talking directly to me.
9. What does communication look like? Do we have meetings?
My process is designed to be highly efficient. We will use your Zendo client portal for most of our communication, which keeps everything clear and documented. However, we will absolutely have live calls when they are most effective—especially for our initial deep-dive and strategic sessions. You always have the ability to schedule a call. It’s the best of both worlds: the efficiency of a centralized portal with the clarity of a real conversation when you need it.
10. What makes your service different from other productized offerings?
Many productized services are focused purely on volume and speed. While I deliver with efficiency through a streamlined Zendo portal, my core focus is on strategic depth. The key difference is the mandatory foundational work we do together. I don’t start creating until I have a deep understanding of your business. This ensures that the ongoing work isn't just fast; it's also smart, consistent, and moves your brand in the right direction.